Has Google switched on your AI Max?
Priya hadn’t touched her Search campaign since the summer. In October, her search terms report showed a match type she had never chosen: AI Max.
She hadn’t switched anything on. So she went looking.
Since September 2026, Google has been upgrading some Search campaigns to AI Max automatically: the ones that used automatically created assets or campaign-level broad match. AI Max finds searches beyond your keywords and can rewrite parts of your advert to suit each search.
None of that is bad in itself. But it changes what your money buys, so it should be your decision.
Priya opened her campaign settings, found AI Max, and read through the searches it had added before deciding whether to keep it.
In a free 30-minute workshop, we show what has changed with AI. It is built for businesses that already advertise and for those that have never tried.
Free *Live* Workshop
Leverage the power of Google Ads with AI Max
Reserve a spot here:
Wed 14 Oct 2026
